Right, you have a business idea and want a website, if you want to create a website about search engine optimization, it would make sense to use a domain name including the phrase "SEO" or "search optimization" or something similar. However, you can bet that many other people have had the same idea, so "seo.com + seo.co.uk " is no longer available, nor will be the additional extensions like .net, .org, .info, or any other simple domain name with a top level extension.
Additionally, it's a fact that most people who are searching on the internet are going to give top priority to websites with top level domain names like .com or .co.uk. After all most of your clients may be UK based. Therefore it makes sense to own a .co.uk domain name. This puts trust in the customer knowing they are dealing with a UK company.
This is simply a matter of these being original suffixes, and the average web surfer believes that they have more credibility and authority.
This is especially important if your website is selling or promoting your business or products, as these factors translate into how trustworthy your website may or may not be in the mind of the web surfer.
To put it simply, A top domain name is one of your strongest sales tools.
Many people believe that the search engines will give more weight to your domain when considering your site for search engine rankings. Keep in mind that there should be a clear relationship between your domain name and website theme to increase your chances of ranking well in search engines.
For instance, If a client was looking for a travel suitcase on yahoo for example, when a client sees the domain TravelSuitcase.co.uk in the yahoo search engine listings, and another site like BobsTravellingGifts.biz. If you were looking to purchase a Travel Suitcase, which one would you click on first? BobsTravellingGifts.biz wouldn't put much faith in the customer to think they will find a range of Travel Suitcases and therefore potentially a lost lead/sale if you were Bob.
If we carry on with this example of a client looking for a Travel Suitcase on Yahoo. The domain name Travel Suitcase is exactly matched and with an optimised site, should feature highly on the search engines. With both keywords being in the domain TravelSuitcase.co.uk Search Engines have been known to favour these sites over BobsTravellingGifts.biz for example.
Search engines have a motto or a mission statement and that is to deliver the site you need listed first in the results they retrieve for you. The search engines algorithm for listing sites will instinctively know your site is about Travel Suitcases for example. Therefore you could be listed above all other domains as the search engines will know that your site specifically matched the clients request as BobsTravellingGifts.biz didn't without the need for spidering. (the search engines would have to read into his site to see if he mentioned Travel Suitcases for eg.)
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